COMPLETELY CUSTOM THREE-PIECE FORGED WHEELS BUILT FROM THE GROUND UP – THAT REFLECT A LIFESTYLE.WCI was originally an online shop that specialized in offering big brake kits, suspension parts and wheels. We were not receiving the best customer service from some of the wheel manufactures and thought the industry needed a breath of fresh air with a creative and new outlook. We took a stab at creating one of a kind, beautiful works of art in my own way.That first year, we begged people to run our wheels. We would spend 12-16 hours, seven days a week, holiday’s included, begging people to rock my wheels. It was an uphill battle. Why would someone buy WCI wheels when you could get a name brand wheel for roughly the same price? Did we mention, WCI at that time, had only created one set of wheels? There were 3 or 4 models but 2 or 3 of them were just renders. Who would even know if the quality would turn out, or if the wheels would be sound and safe? Anxiety and fear ran through us. We were selling other peoples wheels and it was going just fine!